As a business owner you’re always looking for ways to increase your profitability and this is why you need to incorporate mobile into your marketing now, also means that you need to generate revenue without spending too much money on advertising.
If you have a long sales cycle, then you’re dependent on getting leads from your promotional efforts. You rely on your sales process to turn your prospects into buying customers.
But the process is much the same as if you have a short sales cycle. You need to get the word out about who you are and what you’re doing. And to do that, you need to contact people where they are, so that they can come to your location and buy.
Consumers Are Transitioning From Personal Computers to Mobile Devices
If you’re going to be effective in contact with buyers you’ll have to acknowledge the transition people are the making from using personal computers to using their smartphones, iPads, Tablet PCs, and IPhones. Reaching buyers in the future will mean reaching out to them on these devices.
Can You Wait To Get Started With Mobile Marketing?
But you may be wondering if this is something that you can wait to do. In other words, will people ever go back to simply using their computers so that you can continue marketing to them as you are now?
Most of the evidence says that mobile marketing is something that you need to engage in now, if you’re going to catch your share of the customers in your niche.
Consumers Worldwide Have Adopted Mobile Phones and Other Technology
You can probably tell just by observing the people coming in and out of your business that mobile computing is here to stay. Just take a look at the people that are walking around inside of your location. Many of them probably have their mobile device close by, using it to talk to friends and family or to do research on the Internet.
The International Telecom Union stated in their (2011) research that among the 313 million people living in United States, there are 271 million subscriptions to mobile devices. Now, while that doesn’t mean that most of the population already owns a mobile device, the statistic tells you how far-reaching mobile technology is.
If you’re looking at worldwide statistics, mobile’s reach is just as evident. According to numerous sources over 4 billion of 7 billion people worldwide use a mobile device; while only 3.5 billion own a toothbrush.
What this means is that more than likely, regardless of who your customer is or where they live, they’re likely to own a mobile device soon. In fact, one of the most important things you can do is to find out what percentage of your customer base currently owns and/or uses a mobile device.
Consumers Are Using Their Mobile Devices to Search for Products and Services
Over the last five years, it’s been very important for companies to be visible in their local area to consumers that are looking for products and services. As a result, the number of companies that have invested in search engine optimization (SEO) has been steadily increasing. SEO works so that customers can easily find companies in the search engines at the point at which they have the need for a specific product or service
Mobile SEO Will Be Important In the Coming Years
SEO is going to be even more crucial in the coming years. Search engine analysts have estimated that 90% of all mobile searches lead to an action of some kind. Over half of them go on to make an actual purchase.
That means that when someone picks up their mobile device to search for products and services they’re doing it because they’re serious. They’re likely to have already made a decision to connect with a company once they’ve done their research.
What does this mean for you and Why You Need to Incorporate Mobile into Your Marketing?
- First, have you taken into consideration what mobile searchers will find they come to your website?
- Second, have you taken into consideration what mobile users are experiencing as they do business with you at your physical location?
- Third, have you made it easy for mobile device users that are either your site visitor or your walk-in visitor to make a purchase from you?
If you’ve answered no to any of these three questions, it is time to start putting systems in place to reach your mobile device users. Your customers and prospects have already made the transition to their mobile devices. The question will be whether or not you choose to do business with them.
We help companies successfully make the transition to meet the needs of their mobile device users. Call us today at 770-572-4002 so that we can help you to do so as well.