Giving Discounts to Reward Your Best Customers
As you get started with mobile marketing you have a number of options available to make your customers aware of discounts that you’re providing. Of course, while you are looking to reward your loyal customers ; you are also doing what you can to bring new customers to your location.
Bringing the Customer to Your Location
Once the customers arrive at your location, not only will they probably buy the item that brought them in, but it’s possible that they will purchase other items also. Of course, getting the discount into their hands, and having it motivate them to come to your location is a very important process in marketing to your existing clients.
All of these processes work much more efficiently, when you provide mobile coupons to your smartphone and tablet users. As a result, they are effective in getting customers into your location.
Mobile Coupons Make the Process of Getting Buyers to the Location More Efficient
Mobile coupons are most helpful because they give customers the opportunity to take advantage of special offers without having to go through extra steps in order to redeem them. Customers do not have to clip the coupons, print them or remember to bring them to the location.
All the customer must do is to pull up the page on their mobile device and redeem the coupon to get your special offer. This will result in more redemptions and more visits to your business.
Mobile Coupons Can Be Combined With Every Other Form of Mobile Marketing
Mobile coupons or discounts can be used with every medium that mobile provides you to reach your customer. You should use them all without reservation. Regardless of whether you start by deploying your mobile website, SMS marketing or QR Codes, you’ll be able to use mobile coupons as part of your plan.
What Is a Mobile Coupon?
A Mobile Coupon can be as simple as a three letter code listed on the mobile phone of a customer. It can be as elaborate as a webpage with a special bar code that can be scanned at your business’ cash register or point of sale machine.
The most important characteristic is that the customer must bring it to your business to redeem it. This will give you the opportunity to make at least one sale as well as other accessories that go along with the sale item.
Mobile Coupons and QR Codes
Some of your QR code scans, can and should direct the user on their smartphone or tablet to a coupon based discount that will motivate them to buy. Because they eliminate the steps that take in order to redeem a coupon, QR codes are an excellent way to let your customers know that a significant discount is available to them. You can use QR Code based coupons both inside and outside of your location.
Mobile Coupons and SMS
You should be using your SMS campaigns to provide discounts and premiums to your customer based on their loyalty to your business. You should also seek to motivate them in real-time. For example, on days that your business is slow you can combine the use of SMS and time specific mobile coupons.
Slow days are an excellent opportunity for you to send a text message to your existing client base letting them that a discount is available for them for a specific time that day. Making the discount time sensitive will motivate some to come if they feel it benefits them.
Mobile Coupons on Your Mobile Website
You have a limited number of items that you can place on your mobile site without causing the user to have to wait to see your webpage. However, you should always make a clickable link based discount available to mobile visitors.
In most cases, you’ll be creating the webpage to be accessed by mobile users that are interacting with your company in other ways. For example, your SMS users will click a link to be taken to a mobile coupon found on your site.
Whether you link to them from your home page or not mobile coupons will typically be actual webpages on your site. You’ll need to make sure that the coupon page loads quickly with a minimal amount of graphics and a maximum amount of essential information.
Mobile Coupons and Mobile Applications
You should also use mobile coupons along with your mobile application. In fact, since these customers have gone the next step to actually download your application to their mobile device, you should reward them with special coupons that are unavailable to others.
Mobile Applications, Mobile Coupons and GPS
In some cases you can use the mobile application in combination with GPS technology to provide coupons to your users when they are within a certain radius of your location. This process is called “Proximity Marketing” by consultants.Our company ( Hudson Solutions LLC ) has implemented coupons in a mobile context successfully for a number of businesses. Call today so that we can put these strategies in place for you to get increased foot traffic to your location. Our number is 770-572-4002.